Designing the customer journey: Turning visitors into valuable conversations
Monday 16 November, 11:00, online. Free.
Run by Department for Business, Innovation, Science and Trade
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About this event
This one-hour online webinar, led by Lee Ali, founder and managing director of Expo Stars Interactive, explains how to design the attendee journey at exhibitions. Topics include how visitors evaluate exhibition stands, using conversation techniques to qualify leads, and choosing booth team members and roles. It suits businesses preparing to exhibit at trade shows, who gain practical tools for building trust and better follow-up conversations with prospects.
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Where these details come from
Local Landscape gathers events automatically from organisers' listings, and wrote the description above from the event's own page on business.gov.uk, read on 12 Nov 2026. Check the details with Department for Business, Innovation, Science and Trade before you go.