Understanding the modern customer journey
Wednesday 25 November, 11:00, online. Free.
Run by Department for Business, Innovation, Science and Trade
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When
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About this event
This practical webinar explores how modern customers make buying decisions, why the traditional marketing funnel no longer fits, and how to create content that keeps a business visible and relevant on the path to purchase. Customer journey and content marketing consultant Paul Ince leads it, drawing on recent research into what target markets pay attention to. It suits business owners and marketers who want to understand today's customer journey and meet buyers where they are.
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Where these details come from
Local Landscape gathers events automatically from organisers' listings, and wrote the description above from the event's own page on business.gov.uk, read on 14 Nov 2026. Check the details with Department for Business, Innovation, Science and Trade before you go.