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Cross-border eCommerce in Europe: How UK brands can scale through Poland

Thursday 12 November, 13:00, online. Free.

Run by Department for Business, Innovation, Science and Trade

When and where

When

Thursday 12 November 2026, 13:00 to 14:00

Where

Online

Cost

Free

Run by

Department for Business, Innovation, Science and Trade
Book or find out more on business.gov.uk

About this event

This webinar explains how UK brands can use Poland as a gateway into the Central and Eastern European e-commerce market, which is valued at over €55 billion. Pawel Bilczynski, Head of Central & Eastern Europe at Infinity Blue Group, covers the regional market overview, cultural and communication considerations, and routes to market through local platforms such as Allegro and eMAG. It suits businesses planning to sell across Europe, and attendees come away with a practical strategy for logistics and scaling.

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Where these details come from

Local Landscape gathers events automatically from organisers' listings, and wrote the description above from the event's own page on business.gov.uk, read on 11 Nov 2026. Check the details with Department for Business, Innovation, Science and Trade before you go.