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The emotion economy: how to build trust that actually converts in Australia and New Zealand

Tuesday 10 November, 09:00, online. Free.

Run by Department for Business, Innovation, Science and Trade

When and where

When

Tuesday 10 November 2026, 09:00 to 10:00

Where

Online

Cost

Free

Run by

Department for Business, Innovation, Science and Trade
Book or find out more on business.gov.uk

About this event

This online session looks at what consumers buy when they buy from a brand, how trust is built commercially, and why UK brands often lose customers in Australia and New Zealand. It covers the emotional journey of purchase decisions and a framework called R.I.C.E. for assessing brand readiness before expanding into the market. The speaker is Nick Gray, founder and CEO of IGU Global, a retail strategy consultancy with 25 years' experience in Australian and New Zealand retail. It suits UK businesses considering selling in these markets.

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Funding and support from Department for Business, Innovation, Science and Trade

Picked for what this event is about.

Open all yearSupport programmeUK-wide

UK Export Academy

Department for Business, Innovation, Science and Trade

Free training programme for UK businesses of all sizes looking to grow their international sales through live and on-demand events.

Amount
Free
Deadline
Open all year
Area
United KingdomLocal Landscape rating 9 out of 10

All 30 from Department for Business, Innovation, Science and Trade

Where these details come from

Local Landscape gathers events automatically from organisers' listings, and wrote the description above from the event's own page on business.gov.uk, read on 27 Oct 2026. Check the details with Department for Business, Innovation, Science and Trade before you go.