Advertising: A Practitioner Perspective
Thursday 19 November, 16:00, Lancaster.
Run by Lancaster University Management School
When and where
When
Where
About this event
This is a pre-publication launch of the book Advertising: A Practitioner Perspective, hosted by Lancaster University Management School marketing experts Dr Mike Ryder and Mary Hargreaves, with contributors from the book joining a conversation about how advertising has evolved, how ideas are built and how brands reach audiences, including digital, AI and influencer marketing. It is aimed at students, academics, alumni and professionals interested in advertising and marketing careers. Attendees can hear first-hand from practitioners and then meet the speakers over drinks and informal networking.
More events in Lancaster that week
Wednesday 18 November, 09:00
Where these details come from
Local Landscape gathers events automatically from organisers' listings, and wrote the description above from the event's own page on boostbusinesslancashire.co.uk, read on 6 Nov 2026. Check the details with Lancaster University Management School before you go.